Real estate buyers today spend a lot of time doing online research before venturing out to purchase a home or a property. This is why we always say that a powerful and attractive website design is the first step in making a home sale.
Here are some of the best real estate websites that we recently launched. We'll point out the strengths of each design and how our real estate professionals use them as a great web marketing tool.
1. House Facts Realty - Melbourne, FL
House Facts Realty's beautiful website showcases the stunning properties that Vierra and the Central Florida area have to offer. The owners of this website, Brad Fairman and Christian Bear, are rated as the top 2% of agents in the nation and their website highlights numerous information packed pages that make it a one stop shop for finding a home! The home page features a custom area map, featured properties and neighborhood buttons which help home buyers find detailed property listings easily! This mobile friendly responsive website also features an informative video, mobile app section and a useful House Facts Reports section which helps buyers find homes in safe neighborhoods!
2. Knoxville Fine Homes - Knoxville, TN
The knoxvillefinehomes.com website is a breathtaking spectacle that shows how vivid imagery can bring a site to life! Their scrolling featured properties on the home page give viewers an easy glimpse into finding their perfect home!
3. The Haverkate Group - Rancho Mirage, CA
The Haverkate Group's website is a prime example of modern design showcasing Palm Springs property styling at its best. This clean and sleek website reels in visitors with a home page video, then allows one to either send a lead inquiry or search through property type categories. Haverkaterealestate.com also works in excellent SEO strategy within their site by incorporating an active Blog, informative Resources section, and even includes separate News and Events sections. They do an excellent job at representing themselves as the community and real estate expert in Palm Springs!
4. Briscoe Real Estate - Granbury, TX
Lush, simplistic and efficient are the words that best describe Lakegranburyrealty.com. The site is a perfect example of bringing the best of both worlds together.
5. Gene Northup - Las Vegas, NV
The home page of CallGeneDemo.com puts the spotlight on a large, beautifully-taken photo of a featured listing. Site visitors can click thru the property slider at the bottom which will take them to a detailed property page.
6. Bronx Experts Realty - Bronx, NY
This gorgeous real estate website design really focuses on the targeted city of the Bronx by highlighting the city's main attractions in their home page image. The home page is also put to great use by showcasing their main neighborhood areas, testimonials, blog and easy to find call-to-action buttons. Take a look inside their inner pages where you will find great content and an easy to use Featured Properties page to search for listings.
7. Janet DeBusk Hensley - Knoxville, TN
JanetDeBuskHensley.com is a custom agent site that is dynamically built on the Wordpress platform. Content on the site's integrated real estate news blog and other pages are easily updated.
8. Greg Noonan - La Jolla, CA
Greg Noonan's website makes home searching easy by placing a large Quick Home Search section and a preview of featured neighborhoods on the home page.
9. Sally Forster Jones - Beverly Hills, CA
Pared down to its essentials, the website of the Sally Forster Jones Group is just the right blend of lightness and elegance. A clean white background calls attention to the beautiful, wide-angle images of some of L.A.'s finest homes and views. Featured listings are just below the fold, under which is a bio snapshot of Sally Forster Jones highlighting her impressive achievements in less than 100 words. Now this is what less is more means.
10. Laura Marie - Los Angeles, CA
Stunning is the best way to describe the Laura Marie Homes website. With its gorgeous images and easy to navigate layout, the site definitely represents all that is Southern California - sun, sea, and easy living. More than its aesthetic appeal, lauramariehomes.com is also privy to an expansive trove of information about the Los Angeles area. This website also includes featured communities, featured properties, resources and contact forms throughout the site to make it easy to collect leads!
11. Gordon Williams - Miami, FL
We love Gordon William's website because he features many attractive elements on his home page such as beautiful photos, an enticing video and a marketing plan strategy that helps buyers and sellers feel secure in choosing Gordon as a top producing agent. Check out Gordon's bio page for his achievements in real estate and within his community!
12. Marco Rufo - Pacific Palisades, CA
The sleek, blue and grey website theme of MarcoRufo.com spells effortless elegance and professionalism. Check out his very helpful Market Statistics page and Open Houses page.
13. The Gold Group - Beverly Hills, CA
If you're looking for some of the best real estate websites for agents, you would do well with The Gold Group. Representing a range of real estate from 10-bedroom homes priced at $150 million to gorgeous penthouse rentals, The Gold Group packs a solid chunk of information in one page without cluttering up their site. Gorgeous photography sells the property and the lifestyle while boxed links make sections easy to spot. The company bio clearly states the geographical scope of their representation and underscores their "white glove concierge service."
14. Mackey Martin Group - Scottsdale, AZ
The Mackey Martin Real Estate Group website specializes in real estate for physicians. Their beautiful website uses unique geometric modern design framing, while including a unique market index rating, quick search and easy to use navigation on the home page. Mackey Martin is also well featured with her photo on the home page, while providing an informative video, featured property and featured communities sections to help visitors find what they're looking for.
15. Hillman Residential - Los Angeles, CA
Hillman Residential's website is as dynamic as Los Angeles itself. There's a lot of subtle movement here highlighted by the video background on the homepage.
16. Gold Point Real Estate ® - Richmond, Virginia
The Gold Point Real Estate website features a whimsical introduction into the lifestyle and environment of the Richmond, VA area. This lively website's home page embodies a sense of movement and colorful that entices visitors to check out this company's listings and real estate info.
17. The Hayhow Group - Leawood, KS
It is undeniable that Kansas' beauty is highlighted by The HayHow Group's stunning website. Its vivid pictures paint the exact image of what it is like to live the laid back life the state is known for. Not only is their website gorgeous to look at, it is also packed with useful information for buyers and sellers alike. Visitors who search for properties on their site will be welcomed with a prominent call-to-action offer, listing quick search, real estate blog, video, real estate app feature and much more! TheHayHowGroup.com is the one stop shop for everything real estate in Kansas!
18. Gillian Caine - Los Angeles, CA
We love designing websites for green real estate and Gillian Caine is a great example. New updates about the company are highlighted on the homepage's sidebar and important information about Green Lifestyle are found on the green resources page.
19. Santidrian Real Estate - Miami, FL
The Santidrian Real Estate has an amazing full screen image slider and pop up navigation buttons on the home page. This modern, stylish website also has an extensive "Communities" section and we love their "List With Us" section showing why buyers and sellers should list with Santidrian.
20. Green Lion Realty - Port Charlotte, FL
The Green Lion Realty website focuses on green living. Their home page makes property search easy by providing an interactive map, property search box and an easy to read neighborhood list.
21. Denis Arnautovic - Charlotte, NC
This is how you do grey and white. Charlotte Realtor Denis Arnautovic's site plays on the silver and graphite colors of his logo, emphasizing his branding throughout.
22. Hilton Head Luxury Homes, Inc - Hilton Head, SC
The Hilton Head Luxury Homes, Inc. site expertly shows how you can use your website to segment your specialties. On hiltonheadluxuryhomes.com you can explore Luxury Homes, Private Golf Communities, Foreclosures and Luxury Condos sections. Also, easily search for properties on the home page and we love how they've added a video to the home page for a live touch!
23. Gerard Bisignano
CoastalLuxuryLiving.com is a wealth of resource for home buyers and sellers in coastal California. Check out how this agent website uses featured articles to highlight the team's expertise and property videos to showcase homes.
24. William Luxury Homes - Scottsdale, AZ
Williams Luxury Homes is a gorgeous knock-out website that features dynamic design, easy to navigate property search, full-featured property listings, video on the home page and a feature about William Lewis' mobile app! This site has got impact and is sure to impress any home buyer or seller!
25. Maui Lifestyle Properties - Maui, HI
The design of MauiLifestyleProperties.com perfectly presents the lush island living of Hawaii. Check out the beautiful flash map search feature and neighborhood videos on the homepage.
26. Peak Properties - Cheyenne, WY
Peak Properties opted for a beautiful, custom theme to showcase property listings in Wyoming, complementing the company's personalized approached to selling a home. Read up about their team on their customized Agents page.
27. Ocean to Sky Living - Fort Lauderdale, FL
OceanToSkyLiving.com highlights the great views of South Florida in this luxury real estate website.
28. The 360 Group - Pittsburgh, PA
The 360 Group's team approach is underscored by everything from their fun team photo on the homepage to their copy. This Pittsburgh boutique brokerage means business.
29. Dillard & Company - Atlanta, GA
DillardandCompany.com is a great example of style and great content writing. The website's many resource and real estate tools pages are presented in a user-friendly way so buyers and sellers can make the most of this website in their Atlanta home search.
30. Cole Sulenta - Lahaina, HI
Maui Realtor Cole Sulenta's logo takes front and center on his website and it's as cool and breezy as island living. Hawaii pretty much sells itself!
YOUR HOMEPAGE IS YOUR FIRST SELLING POINT
As a real estate professional, you want the first page of your website to showcase your strengths and the type of company that you're representing. With a polished and professional real estate website theme, home buyers will feel that are purchasing property from an established and trustworthy company.
Aside from having a great design, your website should also be user-friendly and easy to navigate so your web visitors can intuitively find their way around your site content.
CAPTIVATE YOUR VISITORS WITH BEAUTIFUL IMAGES
Home buyers want to see high quality and detailed photos of homes and what better way to showcase a featured property than on the homepage and property pages of your agent website.
A gallery slider or a separate page for detailed photos should accompany each property listing. For special or featured listings, you can also include links to professionally-made property tour videos.
PROPERTY or MLS SEARCH FEATURE
Your real estate website should have a property search feature where home buyers can narrow down their searches by location, property type, price range, features, zip code, etc. Make sure that your IDX website offers different ways of searching such as: map search, basic search, advanced search and address/listing ID search.
MOBILE-FRIENDLY REAL ESTATE WEBSITE DESIGN
Most people nowadays spend most of their browsing time using their smartphones or tablets, so make sure that your real estate website works on mobile devices too.
Resource: agentimage.com/3
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