Singing real estate agent becomes YouTube sensation

Selling your home can be a stressful thing. With all the cleaning, waiting for offers and the packing when it becomes time to move – being a vendor can be tough. 

And for agents working long hours, negotiating prices, and getting that perfect balance between a happy buyer and a happy seller can be hard work.

With all of this in mind, a real estate agent in the US has taken to YouTube capturing the ups and downs of real estate through parody songs.

Andrea Romero has been dubbed the ‘Singing Realtor’.

Singing about both the challenges and excitement involved in selling houses, Phoenix agent Andrea Romero has filmed two videos, receiving thousands of hits online and providing a lot of entertainment within the industry. 

One Day Off

Romero’s first song One Day Off is a parody to the Taylor Swift song Shake it Off. 

She uploaded the video on YouTube last August after being inspired by full-time work in the industry.

Although Romero got her real estate license at the end of 2010 and began working straight away, she says it was ‘incredibly part-time’ because she had four young children.

“When I finally went full time in 2013, it was a challenge for me to consistently close two transactions a month while still maintaining my household and my sanity. That year was really the inspiration behind One Day Off,” she says. 

The lyrics convey the daily challenges of being an agent, including working long hours, dealing with flaky buyers and keys not fitting the door – which anyone in real estate can probably agree with.

Get It Sold

After the success of her first hit Romero recently released a second track in June, Get It Sold. 

The song is a parody to the popular Disney song, Let It Go, from Frozen.

This time, she’s singing from a vendor’s perspective, telling about the highs and lows you face when your house is on the market.

Romero cover everything from feeling sad leaving a home full of memories, to feeling upset when there are no offers, and then feeling ecstatic when you get an offer.

Booming business

The videos have been a fun addition to the company’s marketing plan, with their popularity boosting business for the ‘Singing Realtor.’

Romero says that not only do her clients love the videos and use them when recommending her to their friends and family, they’ve also put her on the map in the real estate world.

“About one third of our business so far this year has come from referrals from other agents and most of those are due to the videos. I have certainly made some incredible relationships as a result of it” she says.

Andrea runs the Romero Homes team with her husband at Keller Williams Real Estate in Phoenix. This is one of their homes for sale. Picture: Realtor.com

Romero can also be booked for real estate functions and has performed at venues ranging from as few as 50 people to as many as several thousand.

As well as singing at local networking events she has been the opening act at Inman Connect, a prestigious American real estate awards night, and performed and won the Keller Williams talent competition at their annual convention.

Romero plans to keep on performing, no matter the size of the venue, and finds it an incredible experience.

Future plans

Despite a growing reputation in the real estate world Romero is not considering opening her own business, saying she’s found her fit at Keller Williams.

“I don’t know that that would be my strength. I do know that I love coaching and growing my team, so that is where I intend to continue to focus my energy.”

Although she sings about the stresses of real estate, Romero loves the limitless opportunities that are in the industry.

“You can build your business as big or as small as you’d like and the freedom that can come from that is unmatched in other professions” she says.

The husband and wife team sell houses throughout Arizona, including this mansion in Paradise Valley. Picture: Realtor.com

The mother of four says she never imagined her videos would be so well received and still can’t believe it most of the time.

“I am seriously so honoured that people have enjoyed the videos so much that it really is a passion project of mine to make people laugh and to bring some humour to the industry.”

The YouTube sensation is currently working on more tracks and, although she isn’t giving away any of the details just yet, she spills that the next one will be ‘pretty ridiculous.’

Resource: realestate.com.au